Intriguing new brand name - Nu-Clear power

As regular readers of Atomic Insights know, Adam Curry, one of the founders of the "new media" company called Mevio.com - formerly known as Podshow - has been asking his Daily Source Code (DSC) listeners to think about ways to rebrand nuclear energy.

Today, while on a long bike ride taking advantage of a gorgeous spring day, I had my iPod ear buds jammed in. At about minute 29:30 of episode 758 of the DSC, I got a big grin as I listened to a caller named Paul suggest that we might simply want to more carefully pronounce the word we already have.

Say it carefully to yourself - Nu-Clear power. Think nu = new. Then visualize clear air, clear water, clear of contaminants like CO2, SOx, NOx, mercury and soot. I LIKE it. It reminds me a bit of my luggage tag - which was provided by the Nuclear Energy Institute.

(Warning: The DSC carries an iTunes explicit tag, and discusses adult oriented subjects.)